Anna Rennert

UX Designer

She specializes in interface design and creating memorable user experiences. A graduate of “UX Research,” she uses her knowledge in conducting research audits and usability studies of digital products, among other things. Her experience includes designing user experiences for various companies and industries such as banking, FMCG, e-commerce, as well as creating image websites.

Written by: Anna Rennert

01/12/2025 |
12 min reading
“Our app needs to be more modern” - this sentence still too often opens conversations in financial institutions’ conference rooms, steering teams toward rushed decisions: refreshing the interface, adding new features, or launching yet another digital channel. Meanwhile, from the perspective of organizations focused on long-term growth and stability, there is a far more effective question that should open every discussion about change.
Anna Rennert
06/10/2025 |
11 min reading
Today, customers evaluate financial institutions not only against direct competitors in the sector, but also in comparison with the standards set by technology leaders such as Amazon, Uber, or Netflix. As Gartner points out, there is growing pressure for banks and insurers to match the service levels delivered by organizations outside the industry.1 As a result, Customer Experience is no longer a “nice to have” add-on but a strategic driver of profitability and customer retention.
Anna Rennert
17/02/2025 |
4 min reading
In the rapidly evolving banking landscape of the Gulf Cooperation Council (GCC), delivering a great app isn’t enough. Banks must bridge cultural expectations, regulatory demands, and digital habits — all while maintaining usability and trust. This is the story of how Altkom Software embraced that challenge: getting beneath local preferences, balancing familiar with fresh, and honoring both global standards and regional values. In this article, we share the key lessons from our cross-cultural journey, so you can build banking experiences that stay relevant, respectful — and far more compelling.
Anna Rennert
10/05/2024 |
10 min reading
Join us on a journey into the world of service design, a modern approach that has completely changed the way we think about creating services. This article will explain how the biggest players, such as Airbnb and Uber, employ the service design process to create unique user experiences and build lasting relationships with customers. We will also analyse the latest trends in service design and present key takeaways for those who would like to achieve success by providing a unique and customised customer experience. Read on to find out why service design is at the heart of modern business!
Anna Rennert

Services

Customer Experience

Software Engineering

Performance Engineering

Security

Data, Cloud & AI

Mobile Apps for Banking and Finance

Solutions

Altkom Insurance Suite

Altkom Loan Origination

Altkom Digital Banking Platform

Altkom Digital Leasing Platform

Altkom Loan Origination

Advisory

Solution Clarity

Audit Services & Optimisation

Strategic Advisory

Data Governance

Anna Rennert

UX Designer

Written by: Anna Rennert

First the customer, then the screen: the role of insights in building effective CX in financial services

From Products to Relationships: Customer Experience Strategy as the Cornerstone of Business Strategy in Financial Institutions

Cultural Crossroads: Delivering a User-Centric Banking Experience in the GCC

Service design: a key approach to creating perfect services

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